Position DescriptionWe are seeking a seasoned marketing leader with a comprehensive B2B and B2C background to lead our marketing initiatives in the ANZ region. Reporting to the Vice President, Global Consumer Marketing, this pivotal role will be responsible for driving growth, ensuring alignment between Provider and Consumer marketing efforts, and building on ANZ's internal reputation as a pioneer in consumer-centric marketing. Success in this role requires exceptional leadership skills, proven excellence in partnering with commercial teams to drive enterprise value. Influencing skills will be a critical enabler for the successful candidate, managing many and varied relationships with key stakeholders including regional and global teams such as Communications, Creative and Digital, Product and Revenue. In order to succeed in this role you will be a consumer-first, passionate and inspirational leader who can compel your team and those around you to take action in pursuit of delivering better sleep to more people.Top 5 Required SkillsCollaboration and influencing: Delivering impact through solid business relationships that drive the consumer marketing function to new heights and elevates the credibility of the marketing function as a wholeLeadership: Directly manage a small team as a player/coach and act as a leader in all engagements across the organisation, always thinking Resmed first as opposed to self or functionChallenger: High comfort levels acting as a change maker and first mover delivering transformational work that drives business outcomesAdvocacy: Champion the consumer marketing function and our work, ensuring we build organisational understanding of the importance of focusing on the consumer audience and the ability of this focus to deliver business resultsOmnichannel: Naturally a connective thinker with a knack for understanding channel dynamics and synergies and the impact of a 360-degree strategy on business results Contribute positively to the overall consumer marketing function and actively work to support the broader team objectives beyond immediate marketLet's Talk About ResponsibilitiesPartner with revenue, product and marketing colleagues to lead and shape impactful consumer marketing efforts, setting a new standard for our industry in terms of reaching and converting consumers across the entire funnelOwn, lead, craft, and execute the ANZ health consumer marketing strategy in accordance with commercial objectives, clearly linking budget and resource deployment to business impactDesign and execute comprehensive multi-channel consumer marketing campaigns for the ANZ market, setting clear channel KPIs and building our knowledge database for future marketing initiativesPartner closely with colleagues in Provider Marketing, Brand, Comms pods and delivery functions to bring a comprehensive approach to key initiatives such as product launches, brand campaigns, consumer- or provider-led effortsPartner closely with the revenue team in support of sales objectives for all channels, including Direct To Consumer (retail, e-comm and consumer care centres)Lift overall awareness and lead generation for ANZEvaluate marketing effectiveness and report at regular intervals on performance and learningsOwn media investments and effectiveness, partnering with agencies and partner with marketing analytics colleagues to measure, understand and improve these investmentsProactively suggest partnerships and other sources of lead generationContribute proactively to the global Resmed consumer marketing efforts outside your immediate market and regionPresent confidently and with passion to elevate the organisations understanding of the consumer marketing function as a contributor to Resmed’s successLet's Talk About Qualifications and ExperienceRequired:A minimum of 8 years of marketing experience, with at least 3 years in a leadership role.Proven track record of developing and executing successful omnichannel marketing strategies with demonstrated real-world impact.Experience leading a small teamStrong business acumen and analytical skills to assess market opportunities and ROI.Excellent communication and interpersonal skills.Ability to work in a fast-paced and dynamic environmentPreferred:Bachelor's degree in Marketing, Business, Healthcare, or a related field (Master’s degree a plus)Experience working in global matrixed organizationsA passion for improving health outcomes through consumer engagement and innovationJoining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!
