CRM Manager
- Sydney, NSW
- $140,000-150,000 per year
- Permanent
- Full-time
- Use customer insights and behavioural data to manage and deliver an ongoing program of customer engagement that optimises commercial outcomes
- An in-depth understanding of the customer through a lifecycle and behavioural lens building customer profiles that inform other marketing activities whilst simultaneously identifying and executing opportunities within the customer lifecycle
- Plan and build triggered sends, journeys, and automations
- Continuously and proactively leverage Marketing Cloud web service to transfer data into journeys and data extension
- Strong ability to analysis insights and develop into actionable activities and solutions, that are aligned and support the overall business objectives and brand strategy
- Develop, implement, and optimise automated flows to support customer conversion, retention, referral, cross-selling and reactivation
- Partner with the Marketing team to understand key messages (brand and product marketing) and timings around BAU/Brand communication implementing processes to build and understand segmentation strategy resulting in the delivery of the right message to the right person at the right time
- Continuously gather quantitative insights to provide feedback and recommendations to the marketing & creative team
- Proactively monitor and report on progress and performance against agreed deliverables to ensure quality of outcomes
- Consistently analyse campaign’s performance to find new solutions and ways to always deliver better outcomes for the customer
- Relevant tertiary qualification
- 4+ years of proven experience delivering CRM campaigns that drive tangible commercial outcomes
- Existing expertise to confidently be able to onboard and work with CRM systems, tools and vendors ensuring flawless delivery across all channels and customer segments
- Strong analytical, organisational and product management skills - Successful experience using CRM tools, analytical platforms and database tools that has translated to success in business growth through clear understanding of customer behaviours with the ability to implement trigger-based relationship/lifecycle programs
- Ability to collaborate and influence people across the business
- Strong attention to detail, with excellent organisation skills to manage a high workflow demand and prioritise according to deadline.
- Attractive salary package
- Brilliant working environment within a hugely successful business
- Autonomous working style without micromanagement | Nurture and develop the team around you
- Work/life balance & flexibility