Digital Marketing Manager

Spacetalk

Sydney, NSW
Permanent
Full-time

9 hours ago
Apply easily

Spacetalk (ASX:SPA) is a technology company transforming family and senior connectivity worldwide through wearables, mobile services, and our growing app ecosystem. With active markets in Australia, New Zealand, the US, and Europe—and plans to scale into a dozen more countries via Shopify, Amazon, and strategic retail partners—we’re on a mission to connect and protect families everywhere. Join us as we build the future of connected devices and digital experiences.About the RoleWe’re looking for a Digital Marketing Manager to join our team and lead best-in-class digital marketing execution across the full funnel—owned, paid, and earned channels. You’ll drive campaign strategy, build and optimize paid media, and ensure our digital presence is tightly aligned with our ambitious growth goals. This is a hands-on, high-impact role for someone who thrives in a fast-paced, ASX-listed tech environment and brings a holistic digital marketing mindset.Key Accountabilities

Campaign Implementation & Execution:

Build, launch, and optimize campaigns across Google Ads, Meta Ads (Facebook/Instagram), TikTok, LinkedIn, Amazon Ads, and other platforms. Ensure best practices in account structure, targeting, and bidding strategies. * Full Funnel Digital Marketing:Develop and execute strategies across owned (website, email, content), paid (digital ads), and earned (social, PR, influencer) channels to drive brand awareness, engagement, and conversion. * Testing & Experimentation:Design and execute A/B tests and structured experiments to improve performance across the funnel—from ad creative and audience targeting to landing page experience and conversion. Collaborate with design and content teams to iterate on creatives and user journeys. * Performance Monitoring & Optimization:Monitor daily performance metrics, flag anomalies, and apply optimizations based on trends. Track spend pacing and adjust budgets to maximize ROI. * Reporting & Analysis:Provide regular campaign and creative performance reports with actionable insights. Analyze ad creatives and digital content to identify winning combinations by channel, format, audience, and messaging. Feed insights back to creative and strategy teams for continuous improvement. * Ad Hoc Projects & Strategic Support:Support the Head of Paid and broader marketing team on ad hoc projects and business initiatives. Contribute to strategic planning, forecasting, and quarterly reviews. Stay up to date with platform changes, industry trends, and new opportunities.s.RequirementsEssential:

3–5+ years of hands-on experience managing paid digital campaigns across multiple platforms, with strong Meta and Google Ads expertise.
Demonstrated experience across the full digital marketing funnel: owned (website, email, content), paid (ads), and earned (social, PR, influencer).
Strong analytical mindset with the ability to translate data into actionable insights.
Proficient in Excel or Google Sheets, with ability to analyze and organize campaign data.
Experience with budget management, performance pacing, and ROI optimization.
Familiarity with A/B testing frameworks and growth experimentation.
Collaborative and effective at working cross-functionally with creative, content, and strategy teams.
Detail-oriented, proactive, and highly organized.

Nice to Have:

Experience managing campaigns on Amazon Ads, TikTok, LinkedIn, and/or DOOH.
Knowledge of Google Merchant Center and feed management tools.
Experience with marketing automation, attribution platforms, or data visualization dashboards (e.g., Supermetrics).
Understanding of eCommerce, subscription, or app marketing models.

What Success Looks Like

Achievement of quarterly and annual acquisition and revenue targets.
Consistent improvement in CPA, ROAS, and conversion rates across all channels.
Successful launch and scaling of campaigns on new/emerging platforms.
High frequency of actionable insights delivered to creative and strategy teams.
Budget adherence and efficient spend pacing (no overspend or underspend).
Zero critical compliance or brand safety incidents.
Positive feedback from cross-functional partners (creative, content, product, commercial).

Benefits

Opportunity to architect and scale digital campaigns for a high-growth, ASX-listed tech company.

Work with leading tools and platforms (Google Ads, Meta, TikTok, Amazon, etc.) and innovate with automation and data-driven solutions.
Career-defining role in a collaborative, fast-paced, and supportive team.
Exposure to global markets and the latest in digital marketing trends.
Flexible work arrangements and a culture that values learning and growth.

Why Join Us?At Spacetalk, we innovate, engage, and elevate in everything we do. As we scale globally, you’ll have the opportunity to build something at the ground floor of our expansion, shaping digital marketing that will support growth into a dozen new countries and beyond. If you want to work in a high-velocity environment where a year of learning feels like a decade of growth, and where you can see your impact on the business every day, we’d love to hear from you.

Spacetalk