
Marketing Automation Specialist
- Sydney, NSW
- Permanent
- Full-time
- Creation and ongoing maintenance/provision of marketing, editorial and communications collateral to support the AU business.
- Daily loading of articles to company website, portals, social media pages and distribution of database newsletters.
- Work with the Commercial Director to produce monthly reconciliation reports.
- Monitor content performance using analytics tools and regularly report on key metrics, making data-driven adjustments to the content strategy as needed.
- Create and manage a company content calendar including case studies, reports, research, blogs, checklists, infographics, webinars, and presentations.
- Curation of monthly performance reports for external partners, and internal stakeholders across all business units.
- Collaborate with the broader marketing team to ensure a consistently high-profile and high-quality association for the Morningstar brand for newsletter, social media website, client presentations.
- Co-ordinate preparation of review and reporting materials for internal and external audiences.
- Evaluate research and customer feedback to inform effective content solutions and user journeys.
- Use style guides, checklists and resources to deliver our brand’s tone of voice.
- Manage stakeholder and compliance feedback while maintaining customer friendly copy.
- Identify opportunities to improve the user journey and reduce customer effort.
- Manage and prioritise your projects from initial requirements to approvals.
- 2 + years’ experience in content marketing, copywriting working cross-functionally within an organisation
- Proven knowledge Google Analytics, Excel, and experience with CRM tools/marketing automation platforms (Eloqua preferred), and Content Management Systems
- Superior interpersonal, communication, writing, proof-reading and editing skills
- Educated to a degree level (or equivalent) with qualifications that demonstrate a keen interest in marketing and communications.
- A proactive and self-motivated attitude, with a willingness to adapt to changing priorities and embrace continuous learning.