Senior Analyst - Product Experience

Sydney, NSW
Permanent
Full-time

2 days ago

DetailsWork Location Type:HybridOffice:Type of Employment:Full Time PermanentReference Number:TEC2586About UsAt FDJ UNITED, we don't just follow the game, we reinvent it.FDJ UNITED is one of Europe’s leading betting and gaming operators, with a vast portfolio of iconic brands and a reputation for technological excellence. With more than 5,000 employees and a presence in around fifteen regulated markets, the Group offers a diversified, responsible range of games, both under exclusive rights and open to competition. We set new standards, proving that entertainment and safety can go hand in hand. Here, you’ll work alongside a team of passionate individuals dedicated to delivering the best and safest entertaining experiences for our customers every day.We’re looking for bold people who are eager to succeed and ready to level-up the game. If you thrive on innovation, embrace challenges, and want to make a real impact at all levels, FDJ UNITED is your playing field.Join us in shaping the future of gaming. Are you ready to LEVEL-UP THE GAME?Key Responsibilities

Define requirements for our data collection infrastructure, working with Engineering and Data Engineering to ensure high-quality tracking implementation across our platforms.
Validate tagging and event instrumentation using tools such as Snowplow Inspector, and other debugging tools to ensure events fire correctly and consistently.
Collaborate with Frontend and Backend Engineers to translate product requirements into robust, scalable tagging solutions that adhere to our data model and support downstream analytics.
Drive adoption of analytics and reporting by ensuring tracking and measurement are integrated into the Definition of Done for product features.
Partner with business stakeholders and product development teams to deliver actionable insights, reports, and research. Key collaborators include Product Owners, UX, and CX teams.
Lead analytics for our A/B testing capability by working closely with UX, Data Engineering, and Frontend Engineering teams to design, execute, and evaluate experiments.
Support the evolution of our analytics stack and contribute to the development of our self-service data platform, ensuring high data quality and usability for business stakeholders.
Promote a product-led mindset by embedding analytics into the product lifecycle and advocating for data-informed decision-making across teams.
Map customer journeys using behavioural data and provide actionable insights to UX and CX teams to inform design and improve the customer experience.
Operate as part of a globally distributed team, working with stakeholders across the EU and Australia, and managing your time with autonomy and flexibility.

To be successful in this role, we think you will hit many of the criteria

Strong domain knowledge in B2C sports betting, with an understanding of the nuances of sportsbook user experience, betting mechanics, and industry-specific data flows.
Deep expertise in digital data collection and modelling, including the ability to design and evaluate tracking strategies aligned to product and business needs.
Strong collaboration skills with Data Engineering teams, including defining requirements, coordinating on implementation, and ensuring data quality and usability across shared systems.
Technical proficiency in tools and languages such as SQL, DBT, Redshift, S3, and Python for data analysis. Familiarity with data visualization and reporting platforms such as Power BI.
Hands-on experience with event data pipelines, particularly with technologies like Snowplow, to capture and process granular user interactions.
Experience implementing or working with A/B testing frameworks such as GrowthBook, with a sound understanding of experimental design, segmentation strategies, control group logic, and post-test interpretation of results.
Familiarity with analytics suites (e.g. Adobe Analytics, Google Analytics). While not essential, this experience will inform your ability to shape the development of our in-house analytics suite, with your insights feeding directly into self-service platform requirements.
Experience working with cloud-based data platforms within environments such as AWS, Azure, or GCP, including knowledge of data storage, processing, and access controls.
A growth mindset, demonstrated by a commitment to continuous learning and a willingness to coach, support, and challenge your team to reach their full potential.

Our Way Of WorkingOur world is hybrid.A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.Application ProcessWe believe talent knows no boundaries. Our hiring process focuses solely on your skills, experience, and potential to contribute to our team. We welcome applicants from all backgrounds and evaluate each candidate based on merit, regardless of personal characteristics as the age, gender, origin, religion, sexual orientation, neurodiversity or disability.

FDJ United

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