
Digital Producer
- Sydney, NSW
- Permanent
- Full-time
- Learn from the best in the business
- Recognition culture to celebrate milestones and discounts at hundreds of retailers
- We support flexibility and choice. We encourage you to find the right balance between connecting in person with your clients and teams and meeting your own personal needs
- Support the Team Lead and campaign producer in developing a multi-channel content strategy.
- Help execute the content strategy across all owned digital channels, utilising digital tools including Eloqua, Adobe Analytics, Claravine, AEM, Sprinklr and Paid Media tools as required.
- Drive campaign performance through proactive management of SEO utilising keyword research via BrightEdge and associated tools.
- Develop an always-on program of activity for SEO.
- Monitor basic performance metrics via BrightEdge, Crownpeak and Adobe Analytics to support improvements in search engine rankings.
- Work with the Audience Manager to engage relevant clients and leads in campaign execution.
- Help create nurture flows to ensure an optimal client experience.
- Develop an understanding of the key accounts relevant to the agile team.
- Build knowledge on the industries and sectors relevant to the agile team for the purpose of digital and SEO optimisation.
- Participate in digital Centres of Excellence (CoEs).
- Identify necessary digital assets and work with the team.
- Support the campaign producer and designers to ensure digital assets are appropriate for each channel.
- Knowledge of SEO principles and digital content management.
- Website content management (AEM preferred)
- Demonstrated experience across a range of digital marketing tools and platforms, including: email/CRM (Eloqua), SEO (BrightEdge), social media (Sprinklr), website (AEM), analytics (Adobe), paid LinkedIn & Google Adwords.
- Good Organisational Skills: Manages the production process from concept to delivery, ensuring that all digital content meets project briefs and is delivered on time.
- Problem-Solving Abilities: Addresses challenges in SEO optimisation and digital content production proactively, contributing to continuous improvement.
- Effective Communication Skills: Clearly communicates with team members, including designers and campaign producers, to ensure seamless production and optimisation of digital content.
- Ability to Work Under Pressure: Efficiently handles the demands of multiple projects and deadlines, maintaining quality and consistency in digital marketing efforts.