Digital Campaign Manager
GenesisCare
- Alexandria, NSW
- Permanent
- Full-time
- Digital campaign strategy: drive engagement and acquisition across digital channels targeting patients (D2C) and referring doctors (B2B).
- Website: manage website updates, work with stakeholders to collect content and appropriate sign off, help drive the website optimisation working with external developers.
- Campaign and content optimisation: deliver insights and utilise tools such as Adobe Target to drive personalisation, AB testing and performance improvement of campaigns and content.
- Working with the SEO manager and agency to make SEO & SEM improvements that drive online traffic & acquisitions:
- SEO: optimising website pages including updating meta information, tagging, keywords optimisation plus external link building to increase search ranking and traffic.
- SEM: campaign planning, updates, organising content, collecting data and reporting insights.
- Paid digital campaigns: implement and manage campaigns across a number of digital channels and markets (e.g. social media, Google Ads, performance and HCP industry).
- Drive social media activity and engagement across the business profiles (Facebook, LinkedIn, Twitter, Instagram, YouTube & GMB) developing organic and paid strategy, content planning and curation.
- Community management, monitoring and moderating social media channels, ensuring legal compliance, creating conversations, and replying to comments.
- Analyse marketing and campaign data and creating monthly insight reports for use across the business.
- Share up-to-date knowledge on current digital marketing trends including content, social and SEM with the broader business to assist with local activity and digital optimisation.
- Seeking out proactive opportunities for digital marketing channels/publishers to help achieve campaign KPI’s.
- Have 4+ years’ digital marketing experience.
- Are experienced with Google Ads.
- Are experienced in social (paid and organic) and community management.
- Have working knowledge of AEM CMS, CRM systems, social media platforms, Adobe or Google Analytics, and marketing automation tools.
- Bachelor’s degree or experience considered equivalent.
- Healthcare industry experience desirable, however not necessary.
- Demonstrate a strong understanding and passion for digital marketing.
- Possess the ability to organise and prioritise tasks to meet deadlines.
- Have stakeholder management skills.
- Are confident to work within a team or independently.
- Show an understanding of legal compliance regulations (Ahpra, TGA, ACL)
- Have excellent problem-solving skills.
- Are proactive, highly motivated, and collaborative team player.
- Working with a vibrant team aligned with providing the best possible outcomes.
- Close knit internal community.
- All employees and their family members have access to free confidential support that is completely external to GenesisCare including financial, nutritional and wellbeing coaching, legal advice & counselling.
- Enhance your holistic wellbeing with our Full Circle wellbeing program.
- Learn and grow with our award-winning development programs.
- Free access to thousands of LinkedIn training courses.
- Range of benefits available: Qantas membership discount, gym membership discount, 12 weeks paid parental leave, Bupa discount.