Loyalty Manager - Fowles Wine

Avenel, VIC
Permanent
Full-time

25 days ago

Best known for Ladies who Shoot their Lunch, Fowles Wine has an extensive portfolio of cool climate wines and is continually expanding its market reach, domestically and globally. Their ongoing investment in innovation, technology and product development has achieved industry recognition and commercial success, with further growth plans underway for the vertically integrated wine business.Following the opening of their stunning, purpose-built cellar door and restaurant in Victoria's Strathbogie Ranges, Fowles Wine has launched two new direct-to-consumer loyalty programs, redefining how customers connect with the brand. Significant technical and marketing efforts have created an exciting platform and key pillar of customer experience for Fowles Wine.Reporting to the Sales & Marketing Manager, the Loyalty Manager will champion the direct-to-consumer loyalty programs for Fowles Wine, leading operations and growth opportunities. Based at the estate in Avenel, this role offers hybrid working conditions and opportunities for career progression.This forward-thinking and family-owned wine business places a strong focus on people and culture, attracting outstanding industry professionals and a committed team.KEY RESPONSIBILITIES

Actively drive wine sales by identifying member preferences, tailoring offers, leveraging seasonal campaigns, and converting and nurturing high-value visitors into subscribers
Oversee day-to-day program management including processing and managing sign-ups, member care, retention, data quality, and CRM integrity
Be the first point of contact for DTC loyalty program enquiries and customer service, including assisting in tastings and wine selections
Liaise with tech support to troubleshoot any system issues, identifying opportunities to enhance customer experience
Champion the Loyalty Program internally - align with the Operations Manager to support and train Tasting Room Team to deliver best-in-class execution and customer experience
Assist the Sales and Marketing Manager in planning and executing EDM campaigns and DTC loyalty program communications
Responsible for maintaining optimal customer data integrity

Job Requirements • 3+ years of experience managing loyalty programs, ideally in the wine industry or hospitality

Strong technical capability and fluency in CRM, POS and ecommerce platforms
Analytical thinker, with the ability to use data and insights as part of continuous improvement
Strong interpersonal and communication skills
Impeccable attention to detail, with strong time and project management capabilities
Excellent customer service skills and proven ability to identify high-value customers and nurture them along the sales funnel
Passion for wine and enthusiasm to be the hands-on champion of the Loyalty Programs with both staff and customers
Field-based self-starter, with the ability to work autonomously and proactively
Hybrid working available with a minimum of 3 days on-site in Avenel

View more information about the role and request a copy of the position description at www.winenet.com.au/recruitment

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