
Digital Insights Analyst
- Australia
- Permanent
- Full-time
- Working closely with Product, CRM, Editorial and Marketing teams to gather and share audience data and analytics for digital properties across The Walt Disney Company business.
- Supporting the tracking and analytics for cross-line-of-business owned channel campaigns (ESPN, Disney +, Stage, Studios, Parks), providing weekly/monthly reporting with insights on campaign effectiveness.
- Offering data-backed recommendations to optimize user engagement with digital properties and conversion on marketing campaigns.
- Presenting analytics and insights to the digital team and various lines-of-business stakeholders on a regular basis.
- Using Adobe Analytics (and other tools) to track performance, create dashboards, and provide actionable insights to teams.
- Keeping up with industry trends and best practices to continuously improve the digital products.
- 5+ years’ experience working in data analytics, ideally for a consumer-facing product with scale
- Experience with providing data insights to a large-scale digital news/content platform is a plus
- Experience querying, updating, and managing data in SQL
- A keen interest in entertainment, sport, and sports media will be beneficial
- An analytical mindset with the ability to tell a story with the data
- Proven ability to work effectively in a team environment, working at pace, with multiple stakeholders (local and international), managing multiple priorities and deadlines
- Proactive problem solving with the ability to examine issues from a broad perspective
- Open minded, flexible, and adaptable in outlook and approach
- Inquisitive with a desire and capacity to learn and relearn