
Head of Marketing
- Moorabbin, VIC
- Permanent
- Full-time
- Lead the Arc’teryx ANZ long-term marketing strategy – building an omnichannel roadmap that enhances visibility, drives growth, and strengthens our retail success.
- Translate global brand direction into local market execution – adapting campaigns for ANZ while maintaining alignment with global brand objectives.
- Drive integrated marketing campaigns – from planning and ideation through to delivery, working cross-functionally with brand, commercial, and merchandise teams to maximise impact.
- Champion digital-led consumer journeys – leveraging insights, analytics, and innovation to design elevated digital strategies in collaboration with the Head of Digital.
- Elevate omnichannel retail experiences – delivering best-in-class executions across our owned retail stores and strategic wholesale accounts.
- Oversee PR, community, and trade marketing initiatives – building meaningful connections with our communities and strengthening brand presence across ANZ.
- Build and inspire a high-performing team – leading the structural development of the ANZ marketing function and aligning talent to short, mid, and long-term objectives.
- Measure and communicate success – defining clear performance metrics, managing budgets effectively, and reporting outcomes to senior leadership and global partners.
- Stay close to the consumer – using deep category and consumer insights to design strategies that meet evolving market needs and deliver measurable ROI.
- 10+ years in marketing, with proven experience leading brand and retail strategies for global consumer or retail brands.
- Demonstrated leadership in omnichannel marketing (retail, digital, community, and B2B).
- Experience adapting global brand strategies to fit regional consumer landscapes.
- A strategic yet hands-on approach—you’re as comfortable setting vision as you are executing details.
- Expertise in turning consumer insights and analytics into actionable strategies.
- Strong team leadership skills, with experience building and scaling marketing teams.
- Excellent communication, storytelling, and stakeholder engagement abilities.
- Commercial acumen with budget management and proven ROI delivery.
- Agility, adaptability, and a genuine passion for the outdoors.