Ecommerce and Digital Marketing Manager

Ryde, NSW
Permanent
Full-time

17 days ago
Apply easily

Our client has experienced huge growth, locally and globally with a strong focus on Ecomm pure play D2C. We're looking for a dynamic individual who thrives in a fast-moving environment and is energised by experimentation. They are inviting an Ecomm and Digital guru in to the company who has a passion for delivering tangible business results across direct-to-consumer, retail-integrated, and marketplace platforms. With some extremely exciting projects on the horizon you will join the business in an impressive growth phase and play an integral part in their future.

Oversee and continuously refine paid advertising across key digital platforms like Facebook/Instagram, Google, YouTube, TikTok, and others to maximise visibility, drive conversions, and boost ROI.
Take full ownership of online retail operations-including brand website, third-party marketplaces, and retail partner integrations-ensuring effective merchandising, pricing strategy, and promotional execution.
Partner with internal stakeholders and external agencies to scale digital commerce performance and elevate the customer journey.
Use performance data and analytics to improve media buying, audience targeting, and optimize conversion paths.
Support initiatives to enhance site performance and conversion rate in collaboration with web and digital teams.
Lead the development of platform-specific creative assets for social channels and marketplaces, including enhanced content for online product listings.
Manage a network of content producers and creative agencies to deliver engaging and brand-consistent visuals and messaging.
Build and oversee influencer relationships and user-generated content programs to grow brand loyalty and create authentic engagement.
Monitor cultural movements and evolving digital trends to ensure content remains relevant, timely, and attention-grabbing.
Design and deliver product trial initiatives, including experiential marketing, sampling campaigns, and brand activation's that support eCommerce goals.
Work with cross-functional partners to ensure seamless integration of sampling programs within broader marketing efforts.
Regularly analyse campaign and sales data to uncover insights, inform strategies, and guide future investments.
Collaborate closely with Marketing, Sales, Creative, eCommerce, and agency teams to ensure smooth execution of campaigns and alignment of objectives.
Develop, manage, and track digital investment budgets, ensuring effective spend aligned with KPIs and return on marketing investment.

You

Experience overseeing digital commerce and paid media in fast-paced consumer industries .
Deep knowledge of running successful D2C, retail-integrated, and marketplace eCommerce operations.
Skilled in managing paid digital campaigns across Meta, Google, TikTok, and similar platforms.
Proven ability to deliver results through influencer programs, content marketing, and community engagement strategies.
Strong collaborator with experience working across marketing, sales, creative, and external partners.
Analytical thinker with a performance-first mindset; comfortable interpreting data to guide marketing strategy.
Capable project manager who can juggle multiple deadlines while staying agile in a test-and-learn environment.
Strong communication and interpersonal skills, with a knack for building trust and influencing across functions.

Please apply through the link in the first instance and long listed candidate will be contacted directly.

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