Digital Marketing - Confectionery & Snacks

Rhodes, NSW Sydney, NSW
Permanent
Full-time

16 hours ago

The OpportunityJoining Nestlé means you are joining the largest food and beverage company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.Are you a future focused digital native with a passion for storytelling, strategy, and social media? We're on the hunt for a Digital Manager Confectionery & Snacks to lead our online presence and drive meaningful engagement across all digital touchpointsReporting to the Head of Marketing Confectionery this position will lead the development and execution of the digital strategy and tactical plan in close collaboration with Marketing Leads & digital/e-commerce partners.It will lead the development of digital initiatives (campaigns, tactics and programs) and drive implementation by collaborating with Cross Functional teams.This is a critical role for the confectionery business and we're looking for someone with big ambition, energised and future focused in the world of digital and with high stakeholder management skills to embed stronger digital thinking with the brand teams.A day in the life…Confectionery is never boring in this dynamic role:

Own the overall Digital & Social strategy partnering with relevant stakeholders to develop Digital components of Marketing Plans and Initiatives.
Be future focused monitoring trends, audience insights, and platform updates to keep us ahead of the curve
Lead social media strategy and content planning across platforms (Instagram, TikTok, Meta, etc.) to drive engagement, build brand love, and support commercial outcomes
Collaborate with creative, brand, and product teams to deliver cohesive messaging
Analyse performance metrics and optimize for growth, engagement, and ROI data to insights to continuously enhance planning & execution
Execute powerful digital initiatives and programmes including campaigns leveraging digital media, eCRM, advocacy driving SEO, SEM & paid media strategy and execution maximising return in conjunction with the brand teams
Community & Influencers: collaborating with Nestle consumer engagement services to ensure community management excellence across touchpoints
Website & YouTube: Manage website updates/best practice for user experience working with Digital Services, or agency to facilitate implementation and leading YouTube channels.

What will make you successful

A proven track record in strategic planning & implementation of digital and social marketing
Joining a collaborative team of specialists, you will be a strong team player with a history of delivering results in a high performing culture & dynamic environment.
Understanding of use of best practice digital marketing tools and services and well versed in digital media basics - planning, buying and integration.
Well-versed in the trends and innovations within the digital marketing realm and able to bring relevant insights and best practices to the business.
Adept managing key online metrics to evaluate / track campaigns and activity
A proactive, curious mindset with a passion for experimentation and learning

BenefitsYou will have the chance to work with an outstanding and highly engaged team, build and grow your career with an inclusive, global FMCG leader.In addition, we offer:

Varied career experiences and personalised development support
Access up to 5 additional days of leave to support your health and wellbeing
Wellbeing benefits including vaccinations and health insurance discounts
Diversity & Inclusion initiatives and program
Paid parental and partner leave
Purchase Leave Scheme
Volunteering leave, Sports leave, Emergency Services leave
Discounted Nestlé products
Salary Sacrifice to Superannuation

Our StoryAt Nestlé, we want to help shape a better and healthier world, inspire people to live healthier lives and deliver impact at a scale and pace that makes a difference. We do this by fostering an inclusive, diverse, and collaborative environment, embracing innovation, and empowering people and teams to win.We aim to hire respectful, curious, value driven and inspiring people who care about the people's lives that we touch every single day.Be a force for good. For more information, please visit our website Nestlé Australia Home | Nestlé Australia (nestle.com.au)We want to make finding your dream job possible. If you require additional support with your application, please contact us at careers@au.nestle.comApply today!The OpportunityJoining Nestlé means you are joining the largest food and beverage company in the world. At our very core, we are a human environment - passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.Are you a future focused digital native with a passion for storytelling, strategy, and social media? We're on the hunt for a Digital Manager Confectionery & Snacks to lead our online presence and drive meaningful engagement across all digital touchpointsReporting to the Head of Marketing Confectionery this position will lead the development and execution of the digital strategy and tactical plan in close collaboration with Marketing Leads & digital/e-commerce partners.It will lead the development of digital initiatives (campaigns, tactics and programs) and drive implementation by collaborating with Cross Functional teams.This is a critical role for the confectionery business and we're looking for someone with big ambition, energised and future focused in the world of digital and with high stakeholder management skills to embed stronger digital thinking with the brand teams.A day in the life…Confectionery is never boring in this dynamic role:

Own the overall Digital & Social strategy partnering with relevant stakeholders to develop Digital components of Marketing Plans and Initiatives.
Be future focused monitoring trends, audience insights, and platform updates to keep us ahead of the curve
Lead social media strategy and content planning across platforms (Instagram, TikTok, Meta, etc.) to drive engagement, build brand love, and support commercial outcomes
Collaborate with creative, brand, and product teams to deliver cohesive messaging
Analyse performance metrics and optimize for growth, engagement, and ROI data to insights to continuously enhance planning & execution
Execute powerful digital initiatives and programmes including campaigns leveraging digital media, eCRM, advocacy driving SEO, SEM & paid media strategy and execution maximising return in conjunction with the brand teams
Community & Influencers: collaborating with Nestle consumer engagement services to ensure community management excellence across touchpoints
Website & YouTube: Manage website updates/best practice for user experience working with Digital Services, or agency to facilitate implementation and leading YouTube channels.

What will make you successful

A proven track record in strategic planning & implementation of digital and social marketing
Joining a collaborative team of specialists, you will be a strong team player with a history of delivering results in a high performing culture & dynamic environment.
Understanding of use of best practice digital marketing tools and services and well versed in digital media basics - planning, buying and integration.
Well-versed in the trends and innovations within the digital marketing realm and able to bring relevant insights and best practices to the business.
Adept managing key online metrics to evaluate / track campaigns and activity
A proactive, curious mindset with a passion for experimentation and learning

BenefitsYou will have the chance to work with an outstanding and highly engaged team, build and grow your career with an inclusive, global FMCG leader.In addition, we offer:

Varied career experiences and personalised development support
Access up to 5 additional days of leave to support your health and wellbeing
Wellbeing benefits including vaccinations and health insurance discounts
Diversity & Inclusion initiatives and program
Paid parental and partner leave
Purchase Leave Scheme
Volunteering leave, Sports leave, Emergency Services leave
Discounted Nestlé products
Salary Sacrifice to Superannuation

Nestlé

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