Membership, Data & CRM Manager

Cronulla-Sutherland Sharks Football Club

Cronulla, NSW Sutherland, NSW
Training
Full-time

7 days ago

We're looking for a Membership, Data & CRM Manager with experience in database management to assist with the future growth of the Cronulla Sharks.The Membership, Data & CRM Manager will manage the day-to-day membership service and retention enquiries from both a personal and technical perspective. This role will also be responsible for supporting the Head of Membership, Ticketing, CRM & Fan Engagement in executing the overall Club's CRM, Data and Fan Engagement strategies, to grow and enhance key revenue programs in addition to assisting other business teams to make data-backed optimisations to strategies, campaigns, and tacticsKey Responsibilities:Membership & Customer Service

Manage the maintaining and servicing of Membership retention sales and enquiries
Manage the customer service team and internship program
Research and activate customer service improvements
Build and maintain important relationships with key membership groups and provide members with a premium service experience
Manage the Platinum and Diamond Member program and associated benefit fulfilment
Assist in preparation of fulfilment operations to ensure a high-level of customer service satisfaction
Support and execute loyalty and nurture programs
Help develop Member and customer experience strategies
Work with Membership team to achieve KPI's
Manage administration duties required for Membership customer service
Support with Member and fan events including player appearances
Apply customer service standards internally and externally
Participate in face-to-face service focus groups and Member Council, where required.

Data & CRM

Assist to build overall Club CRM strategy
Develop and execute marketing strategies to increase member acquisition, retention and
ticketing sales
Develop and implement data collection systems, standardised database usage methods and
other strategies that optimise statistical efficiency and quality.
Work closely with the Group Marketing Executive to assist to manage segmentation of EDMs
to ensure targeted messaging
Interpret data, analyse results and provide ongoing reports for various business units.
Clean existing data and assess requirements and usage of newly acquired data.
Assist to manage and analyse business priorities and information needs.
Locate and define new process improvement opportunities.
Engage all departments to begin using Salesforce to ensure it is the single source of truth
and information for our external stakeholders
Creating audiences for paid social media campaigns to encompass desired target market

A bit about you

Have at least 4 years experience at a club or similar organisation
Experience using Webpos or a similar Membership system
Experience using Salesforce and Salesforce Marketing Cloud or a similar email marketing program is preferable
Experience in delivering a client focused solution based on customer needs
Outcome-oriented and driven
Enjoy working with people and encourage teamwork
Like to solve problems and help others
Excellent organisational and planning skills

Be Part of Something BiggerWith a proud history dating back to 1967, the Cronulla Sharks are building a future anchored in pride, passion, and progress. If you're excited by the challenge of delivering world-class experiences for our members and fans, we'd love to hear from you. Applications close Sunday 7th September 2025. Only shortlisted applicants will be contacted.We strongly encourage Aboriginal and Torres Strait Islander peoples to apply. We are committed to fostering a diverse and inclusive workplace that values the unique perspectives, knowledge, and experiences of First Nations peoples. As part of our commitment to reconciliation, we strive to create a culturally safe and supportive environment.

Sportspeople

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