National Key Account Executive, QSR

Sydney, NSW
Permanent
Full-time

7 days ago
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Company DescriptionIn 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 19,000 people in over 178 countries, selling over 12 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.The National Key Account Executive (NKAE) role is primarily responsible for winning new business and expanding Red Bull’s distribution within the Limited/Quick Service Restaurant (QSR) channel using the Hunting List System. An equal key focus of the role will be to implement segment-specific POS execution and vertical listing outcomes in new and existing accounts to win new consumers and drive subsequent incremental volume to a profitability target. The NKAE will focus on winning new medium-sized key account groups within the QSR channel and work closely with the regions to provide a new level of customer engagement. Ultimately, the NKAE outputs will enable Red Bull to grow our distribution and relevance within QSR channel and drive our long-term growth.Job DescriptionWIN NEW BUSINESS, VOLUME SALES & PROFITABILITY DEVELOPMENT

Win and contract new Key Account Groups from “No Energy” or competition as per target using the Hunting List System
Drive horizontal and vertical distribution in new and existing accounts
Ensure volume targets are met by Key Account
Re-sign all existing Key Account Groups
Deliver profitability targets by Key Account Group as per agreed investment proposals

IN-ACCOUNT BRAND EXECUTION

Execute segment specific POS to drive awareness and incremental beverage sales
Activate Red Bull sales drivers in the QSR channel
Gain agreement to place Red Bull Coolers and POS with engaging content in accounts
Own ordering at the table where applicable and ensure suitable product offer is available by account
Ensure listing and execution on Digital Ordering Platforms that service the accounts
Deploy permanent and temporary Consumption Activation
Place segment-specific POS with occasions messaging, including Red Bull and customer-owned POS materials
Win Owners, Franchisees, and Venue Staff through training, competitions, and staff consumption programs

IN-ACCOUNT BRAND ACTIVATION

Gain support to adopt Red Bull ‘Owned’ consumer promotions and marketing initiatives
Develop and deploy ‘Customer Tone of Voice bespoke brand activation where applicable
Maximise effectiveness of agreed customer joint-marketing funds to drive premium brand activation

CUSTOMER MANAGEMENT

Manage Joint Marketing Funds and Variable Rebates to agreed levels in a timely manner
Trading Terms negotiations as required, improving profitability and business development outcomes
Rolling 6-12 month joint-business-plans (JBP’s) prepared and delivered to all customers
Quarterly performance reviews prepared and delivered to all customers, along with claims verification and processing
Obtain and manage monthly Sales Data from customers and Distributor Partners where necessary
Engage customers through our Industry Marketing Program

INTERNAL COLLABORATION

New Business internal investment pitches
Work closely with On Premise Marketing Partner to drive brand activation outcomes
Drive internal customer performance reviews with Finance Partner
Maintain Hunting List and Key Account Tracker

QualificationsUniversity Degree PreferredMinimum 2-years FMCG account manager experienceIntermediate capability with MS Excel, PowerPoint, and TeamsStrong presenter and active listenerAble to diagnose win-win opportunities and influence customers to adoptKnows premium brand execution and activationStrong negotiation skills at a senior level and commercial acumenAction-oriented; follows through and drives outcomes to completionAdditional InformationThank you recruitment agencies, we will be recruiting this role internally.You warrant that:

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