Loyalty & Automations Specialist

• Building Smart Journeys: Design and optimise automated campaigns (email, SMS, in-app, etc.) that guide customers through personalised lifecycle touchpoints including welcome, retention, win-back and beyond.
• Bringing Strategy to Life: Translate marketing and customer segment strategies into actionable programs that deepen engagement, increase retention and deliver measurable outcomes.
• Enhancing the Customer Experience: Contribute to the mapping of customer journeys, identifying friction points, and using automation to deliver seamless, consistent and relevant digital experiences.
• Collaborating Cross-Functionally: Work closely with internal teams across marketing, product, sales, service and digital to ensure loyalty and automation programs are aligned, integrated and on-brand.
• Owning Creative Direction: Ensure loyalty and automation content is clear, compelling and aligned with brand standards and values.
• Measuring What Matters: Monitor performance metrics like open rates, retention and customer lifetime value, sharing insights, tracking ROI and making data-driven recommendations for optimisation.
• Supporting Digital and Go-To-Market Plans: Contributing to go-to-market planning, digital roadmap alignment and campaign delivery across customer segments and channels.
• Driving Innovation: Keeping a close eye on industry benchmarks, platform performance and emerging tools and always looking for ways to improve effectiveness and scale impact.

• Tertiary qualified in Marketing, Communications, Digital Media or a related field.
• 2-3 year's experience in loyalty, CRM, automations and/or digital marketing, ideally in a fast-paced or collaborative environment.
• Proven experience in designing and executing automated customer journeys across email, SMS and digital channels using platforms such as Oracle Eloqua, Braze, Dotdigital, Klayvio, etc).
• Strong understanding of customer segmentation, personalisation and lifecycle marketing principles.
• Understanding of data privacy regulations (GDPR, spam compliance, deliverability, etc).
• Exceptional organisational and communication skills, with the ability to manage multiple priorities and deadlines.
• Experience collaborating cross-functionally with stakeholders across marketing, sales, product, customer service and IT/digital teams.
• Prior experience or exposure to marketing automation platform migration would be highly desirable.

• Be part of a proudly Australian, family-owned business with a strong reputation and values-driven culture.
• Work alongside a supportive and skilled team passionate about innovation, creativity and customer experience.
• Get hands-on experience with leading marketing automation and digital platforms as part of a broader digital transformation roadmap.
• Flexible hybrid working arrangements and genuine commitment to work-life balance.
• Opportunities for learning, development and long-term career growth.
• 50% off retail price of Haymes Paint manufactured products, including friends and family discounts.
• 6% Medibank Corporate discount.
• 20% New Balance discount.
• Ongoing training and support.
• Access to a range of workplace health and wellbeing initiatives.

Haymes Paint